Nominated for;
Epson Design Awards 2024
Global technology company Epson and fashion innovator LABELEDBY. are once again organizing the Epson Design Awards for the third time. This award show provides talented designers with the opportunity to showcase their creativity to a larger audience. The central theme for this year is inclusivity and diversity.
The submitted designs, as in previous years, will be judged by a professional panel of experts and will be featured in an exciting fashion show. The grand prize includes an Epson SureColor SC-F500 dye-sublimation printer valued at 2,415 euros and a cheque of 500 euros. Additionally, attractive prizes will be awarded to the most colorful design and the most inclusive design.
LABELEDBY. x Epson
Design Awards ‘24 - BENELUX
Inclusivity is about viewing, and accepting, human diversity. Although we might indentify with certain lables that describe our characteristics, what makes us our uniqie individual self is that we lie on a point of a continuous spectrum of all the characteristics that make us who we are.
Do you draw in- or outside the box?
What society tends to do is reduce this to discrete boxes. We are a man, woman, introvert, extravert etc. This tendency is ingrained into our psyche because it helps us understand the world around us without having to invest too much time and energy in investigating the grey areas. But aren’t these grey areas so much different? And is not wanting to be in a box also a sort of box? With the world becoming even more fastpaced each year, our bias towards relying on the boxes may become more second-nature even still. Although understandable, this is undesirable when it leads to discrimination, stigmatisation and shunning of those that color slightly outside of the lines. We might attempt to border this off by acknowledging the limits of a box. Straight or gay for example becomes LGBTQ. But essentially this is just adding smaller boxes to the existing larger ones we already have.
These where questions and topics Joëlle researched for her nomination for the Epson Design Awards.
Inclusivity and Diversity
Prints
The prints Joëlle created are based on many different boxes, big, small and everything in between. But also about everything and everyone that needs to fit in there. The color gradients represent all these subjects and terms. By putting the boxes on top of those gradients, an overview and dynamic play of similarities within many different boxes is created. Combined with graphic images including diverse icons as Kate Moss and Grace Jones, the prints were designed to be inclusive for everyone.
Shapes and colours
Both items are available for styling requests. The dress is reversible and shows another colour pallet.